As you rightfully assumed, this post is all about blog post templates.
We’re going to take a look at 7 of the best post formats that have been proven to work across any possible niche you could think of and resulted in some amazing pieces of content online.
I wrote this post because I’ve been in your shoes and still am sometimes.
You’ve come up with an interesting blog topic but have absolutely no idea how you’re going to execute it.
You’re overwhelmed, you’re scratching your head and you just want to get your content out there so you can continue to help your audience.
You want to write the type of stuff that people actually care about.
Content that grabs your visitors’ attention, keeps them interested, engaged and drives back quality traffic to your blog.
We are going to fix all of that today.
The following blog post templates will help improve your writing skills so you can continue to deliver high quality posts on a consistent basis.
Let’s jump right in.
Table of Contents
Blog Post Template #1 - Lists, Quick Tips & Cheat Sheets
In my opinion, lists, quick tips and cheat sheets all fall under the same category.
The actual content may vary a little but the concept for each one remains the same.
They’re a lot easier to consume and perfect for people who like to skim through information.
They are little bit shorter in nature and are typically designed to get your visitors from point A to point B quickly.
The focus of these kinds of blog post templates is usually speed and efficiency.
It’s the perfect post format if you have an interesting topic but it doesn’t really warrant 5,000+ words.
Granted a well-written list post could go way longer than that.
But they’re basically intended to guide someone in the right direction towards a particular solution.
Let’s say you run a financial blog for example, a good idea would be something like “50 Easy Ways to Save Money and Pay Off Your Debt A Lot Sooner.”
It lists everything your readers should expect from the post:
- The number of items they’ll get (50 easy ways)
- The benefit of reading the post (save money and pay off debt)
- An expected timeframe
Side note: The timeframe isn’t well defined here but it makes sense because not everyone has the same amount of debt.
Still if you deliver the content effectively, anyone reading it can begin to work on their budget and debt.
Ideally you want to have something that’s clear to your readers (save money in 30 days, lose 50lbs in 30 days, etc.)
Specific outcomes work best.
Blog Post Template #2 - How-to's & Step-by-Step tutorials
I probably should’ve listed these first because they are one of the most powerful and engaging blog post templates you could ever use (#6 will be up there as well).
They’re a step up from your quick tips or cheat sheets.
These kinds of posts go into a lot more detail about a particular topic and provide an incredible amount of value for your readers.
Why are they so important?
Well think about how you search for helpful stuff online.
What kinds of questions do you ask and what kind of content do you look for in those situations?
That’s exactly where they come in.
How-to’s and tutorials are a lot more in-depth and are very resourceful.
A 500 – 1000 word blog post won’t cut it.
In fact short form posts don’t work nowadays. Not if you’re trying to create content that’s going to impress your audience and do well on Google.
Plus your competition is out there working on killer posts.
You need to provide a lot of relevant information.
Here’s an example for you.
If you like to cook, what would you search for if you wanted to learn how to prepare your favorite meal?
What kind of content would you expect?
Your answers to those questions should tell you how these kind of blog posts work and how valuable they are.
Remember your how-to posts need to be really resourceful and should actually walk your reader through the entire process step-by-step.
The whole point is to guide them and show them exactly what they need to do.
Blog Post Template #3: Reviews
Reviews are another excellent kind of blog post template you can use.
Mainly because they influence purchasing decisions.
Think about the last time you wanted to buy something new.
Something you’d never tried before. Especially if it was expensive.
Did you look at some reviews or did you decide to take the risk?
I’m betting the former.
A well-written and well-optimized review is an effective way to drive traffic to your blog consistently.
People are always looking for someone else’s opinions and experience.
The most important factor about any review is honesty.
That’s what people appreciate the most and it helps build trust around your brand.
Share your own genuine experiences and make them relatable to your audience.
Reviews can also help you monetize your blog with the use of affiliate links.
That’s because the people reading your reviews are typically the ones closest to making a purchase.
It’s an opportunity you need to take advantage of.
Comparison type posts will also fall under this category.
Blog Post Template #4: Interviews
Now it’s obviously going to take a considerable amount of time to prepare and set up for any interviews so you have to take into account your time schedule and flexibility.
That said, interviews are definitely a brilliant way to create content for your blog.
You can interview leaders in your niche, or bloggers in other niches if they have a relatable story or maybe even complete strangers to your blogging world.
The interviews give you different perspectives you can share with your audience.
If you’re interviewing another blogger or a leader in your niche, it’s very likely they too will share the interview with their audience.
That gives you more exposure and could lead to more traffic back to your blog.
So it’s definitely something worth considering.
Blog Post Template #5: Case Studies
Here’s an excellent definition of what a case study is:
“They are a great way to tell the world how valuable your products or services are. They go beyond simple testimonials by showing real-life examples of how you were able to satisfy your customer’s needs and help them accomplish their goals.” – Neil Patel
They’re really a good way to show your visitors how a particular product or resource can help solve a particular problem they’re struggling with.
I like to think of them as a combination between a how-to post and a review.
They have the ability to walk someone through a given process and show them what they can accomplish if they followed the same steps.
Most bloggers have a love/hate relationship with these kinds of posts because they require a lot of work but a well crafted case study can really be effective in boosting your blog traffic and even your income to an extent.
Plus they’re also another excellent way to build relationships with other leaders in your niche.
Definitely add these to your repertoire.
Blog Post Template #6: Ultimate Guides
Now before I dive into the subject, I need you to understand the meaning of the word “Ultimate” as it pertains to blogging.
Sure it could mean lengthy or in your mind it could be the best content you’ve written but what it really means is “it is extremely valuable.”
There is no shortage of ultimate posts online. You’ll create one yourself and millions of others will do so after you.
So ask yourself this question – is the goal just to outrank your competitors or are you striving to create the best possible piece of content you can?
Your answer should be the latter.
The only point at which your content becomes truly “ultimate” is when the people who come across it find it engaging, irresistible and valuable.
If your ultimate guide delivers as promised then it could potentially rise to the top.
But even if it doesn’t, your duty is to make sure you’re giving your readers a ton of value every single time.
Value is in the eye of the beholder.
Your goal isn’t to convince 100% of your audience that your post is ultimate. It’s meant to be so for the people who are loyal to you.
From there it can transcend.
So with that you can see how important an Ultimate guide is and why it’s an excellent blog post template to use.
Ultimate Guides are meant to serve as your cornerstone content – the best of the best and the most important articles on your website.
An ultimate guide ideally should be a piece of content you’ll build everything else around.
They play a significant role for SEO and showing your readers what articles are of uttermost importance to them.
So if you’re looking to showcase your best piece of content, consider using the ultimate guide format.
Blog Post Template #7: Your Story
I saved the best for last – Your story.
A well thought out story is an extremely powerful piece of content.
It may not necessarily get a huge amount of shares or bring in the most traffic to your blog but your story is important because it allows people to connect with you and understand what your blog is about.
It provides clarity and it makes you a lot more relatable.
Those are aspects that are fundamental to anyone who wants to build a brand.
If you haven’t noticed, people connect with brands not blogs.
Let’s say you decide to launch a fitness blog for example.
Why should anyone listen to you when there are millions of other established fitness bloggers out there?
What makes your blog any different? What makes it unique?
You’re all teaching the same thing after all.
The answer is your story, your journey, your opinions.
All the things that make you who you are and the things that led to your decision to launch that blog.
Do not underestimate your story.
Word of caution: Your story may be great and all but your blog isn’t about you.
Your story is simply meant to allow your readers to connect with you and understand why they should listen to or follow you.
At the end of the day you need to make it about them.
You need to show your visitors what’s in it for them i.e. the benefits they’ll get.
So make sure you always find some balance.
And by balance I mean 90% them and 10% you.
Make it more about the people you’re trying to help.
The Structure Format You Need for Every Blog Post Template
Every blog post template or any piece of content you create on your blog needs to follow a particular structure.
- Your Headline
- The Introduction
- The Body
- The Conclusion
- Your Call-To-Action (CTA)
Let’s take a look at each one and why they’re important.
1 - Your Headline
Your headline is arguably the most important aspect of any blog post you’ll write.
Because they’re meant to catch your visitors’ attention and have them engage with the post.
You can write an extremely marvelous piece of content but if you can’t get anyone to read it then it really won’t matter.
Headlines are meant to captivate and reel people in. It’s the first thing your readers will see.
Coming up with excellent blog titles is second nature for some people but on the other hand it could easily become a struggle trying to nail your title.
There are 2 things I need you to know right now:
- You don’t need to spend days trying to come up with the perfect title.
- You need to test and experiment.
Both points go hand-in-hand.
Your first attempt may not be perfect so you need to experiment (A/B test) and figure out which title coverts better.
To help you get started, here are a few guidelines you can use to write effective headlines:
- Make it click-worthy and visually appealing. (It should entice your reader)
- Appeal to emotions. (You’re writing for human beings, emotions are what people relate to)
- Stay away from click-bait unless your content actually delivers on the promise.
- Write multiple headlines per post. (Practice makes perfect)
- Optimize for SEO (Search Engines also need to know what your post is about. Include your target keywords)
- Try to keep it short. (This may not always be the case but the idea is your headline should go straight to the point. People have short attention spans)
- Learn from other bloggers. (Study other bloggers and pay attention to the different titles that get you to click on a post)
If you’re still feeling stuck then start with a working title, write out your content then go back to it.
Sometimes you’ll find that your title may come to you as you write.
MORE ABOUT HEADLINES
Your blog title is obviously the main title of your post but you should also make use of relevant subheadings throughout the article.
They’re good for the folks who’d like to skim through the article first and are also the perfect opportunity for you to include relevant keywords.
Use them to break up your text.
2 - The Introduction
Your introduction is an extension of your blog title.
It’s meant to prepare your reader for everything they should expect from the article.
This is where you give a brief summary or overview of what the post is all about.
Here are a few things your introduction needs to accomplish:
- Capture your reader’s attention even more.
- Describe your topic and its relevance to the reader.
- Show them what’s to come.
- Summarize some of the main points of the article.
THE "P.A.S" Formula
One of the best ways to write a captivating introduction is with the help of the P.A.S Formula.
PAS stands for Problem, Agitate and Solve.
Start with P (The Problem) – Identify the problem in your introduction. Once again this is why it is very important to understand the problem(s) your audience is facing and talk like you’re in their shoes.
Follow up with A (Agitate) – Tap into their emotions and frustrations. Make reference of something they might have experienced and how you can relate to it.
Then lean into S (The Solution) – Tell your reader how the post is going to help them solve that particular problem.
This actually is the same formula most professional copywriters use to create very effective copy.
You can obviously tweak your introduction as you see fit but ultimately it needs to get someone to keep on reading the post.
Which leads us to…
3 - The Body
Your headline gets someone to click on the post, your introduction shows them what to expect then leads them to the next crucial part of your post, the body.
The body is the “flesh” of your article.
This is where you deliver on the promise and by all accounts it is what separates you from every other blogger out there.
If your content is lacking then you reader will leave and probably never come back again because you just wasted their time.
If that made you sweat a little then good. That means you understand you NEED high quality content.
Quality in itself is very subjective. Meaning different audiences have different opinions on what they’ll consider to be excellent content.
That’s why it’s very important for you to understand your audience’s needs and for you to dive deep into keyword research.
However one thing remains consistent across all niches – YOU NEED TO DELIVER ON YOUR PROMISE!
So with that in mind, I’m going to give you a few guidelines to use throughout the body of your post.
This is only meant to show you how to write.
- Long-form content by far outperforms anything else. (500 word posts won’t cut it anymore. Not for your audience and definitely not for the Search Engines)
- Be clear and concise. (Make the information easy for someone to digest)
- Write in simple and plain English. (Throw your grammar rules out the window. You should aim for a 6th to 8th grade reading level)
- Explain properly. (Use facts, details, opinions, etc as long as they’re relevant to the point you’re making)
- Use your voice. (Write like you’re having a conversation with someone)
- Use images to break things up.
- Stick to the point you’re trying to make. (Don’t have your readers all confused)
- Last but definitely not least, Write for your audience. (People want to know what’s in it for them)
Those are just guidelines.
You still need to do some more research to find out exactly what piece of content will be appealing to your audience.
The body of your post needs to leave your reader feeling satisfied and compel them to share the article with others.
4 - The Conclusion
Your conclusion doesn’t mean you just put an end to the post.
A simple summary isn’t enough.
A good conclusion should remind your reader why they just spent their time reading through the post.
It’s the perfect place for you to reiterate everything someone just read and the next steps they need to take moving forward.
It’s intended to help them understand why any of it matters.
It should provide clarity and insight into the topic.
So don’t just walk away from your reader, give them something to act upon.
5 - Your Call-to-Action (CTA)
Your CTA is exactly what the name suggests. Get someone to do something.
Now this obviously could be included in your conclusion or it could be some other action you’d like for them to take.
Whether it’s separate or not, you need a CTA and it needs to be clear.
When you’re thinking of a CTA, you should consider the different ways you’d like for them to interact with you a little bit more.
It could be a comment, have them share the post, read another post, etc.
I’m no clairvoyant but I can accurately assume one of the most important aspects of your blog is to eventually convert your visitors into paying customers.
The question then is how do you get them a step closer to that conversion?
What specific action should they take?
That’s the power of a well thought-out CTA.
So that’s how you need to structure your blog post templates.
Think of it as a road map of sorts.
Each step guiding your reader on to the next phase of the journey while delivering an excellent experience at each pitstop.
An effective headline gets someone to click, a strong introduction keeps them interested, your body delivers on the promise, the conclusion motivates them even more and your CTA gets them to take action.
Imagine how well your blog will do if you did all of that on a consistent basis.
But always remember the most important aspects of all of your writing are you need to cater to your audience and be authentic in your writing.
Final Thoughts on Blog Post Templates
I understand how much of a struggle it can be to come up with an excellent blog post.
As bloggers, it’s deep-rooted in us to always strive to create that next piece of viral content especially now that there are roughly about a million posts being published every single day.
You want to do your best to stand out and rightfully so.
Your hard work deserves to be seen.
Use all the blog post templates we just took a look at as your guide to the type of content you need to create.
There’s no one-size-fits-all approach here.
You’ll need to mix in some variety and figure out which one works best for your audience.
Take everything you’ve just learned and actually put it to use.
The whole point of all of these templates is so you can have a format you can always use if you feel like you’re stuck. (which really shouldn’t be the case anymore)
So go out there, give your readers exactly what they’re looking for and build yourself a thriving blogging business.
If you haven’t already, then you need to read How to Come Up with Amazing Blog Post Ideas Consistently.
It’s a simple and effective guide that will show you how to come up with incredible content ideas that your audience will absolutely love.
If you’re new to blogging and haven’t launched your own blog yet then read my Ultimate Guide on How to Start A Blog and Make Money Online.
It’s everything you need to build the right foundation for a thriving and profitable blogging business.
If you need help increasing your blog’s organic traffic then read SEO For Bloggers.
Free, organic traffic is the one thing that will always remain relevant and is one of the best ways to improve your brand authority and get high quality leads.
FAQ about Blog Post Templates
How do I write a blog post template?
When writing any blog post template, you need to always keep your audience’s needs in mind.
The question you need to ask yourself is how relevant will the content be to anyone who’s reading it?
Here are a few guidelines to help you create amazing blog post templates and content:
- Use catchy and effective headlines.
- Your introduction needs to be interesting.
- Long-form content is better.
- Be clear and concise.
- Keep it simple and easy to read.
- Use detailed explanations.
- Use conversational language.
- Include relevant images.
- Be Consistent.
- Write for your audience.
How do you write a good blog post?
A good blog post ultimately comes down to satisfying your audience’s needs.
Your responsibility as a blogger is to provide answers to their questions.
So here are the best tips to help you write a good blog post:
- Start with keyword research.
- Create an outline for your post.
- Come up with an effective headline for your post.
- Write and optimize your content for SEO.
- Be sure to deliver on your promise.
- Make it easy for people to share your content.
How do you create a blog post document?
Here are 7 proven templates you can use to create an effective blog post document:
- Lists and Quick Tips
- How-To and Step-By-Step tutorials
- Case Studies
- Ultimate Guides
- Your Story or Experiences
How do you structure a good blog post?
Here are 5 steps you need to structure a blog post effectively:
- A Captivating Blog Title.
- An Interesting Introduction.
- A Body of High Quality Content
- A Compelling Conclusion
- A Strong Call-To-Action
How long should a blog post be?
The best blog length for SEO is at least 1500 words.
That number will continue to grow as posts continue to become more informative and people seek for more in-depth content.
Of course every situation is different and you may need to cater to different needs.
But if you really want to stand out and have a fighting chance against today’s blogging competition then you need to focus on quality long-form content.