This guide is going to show you exactly what a blog niche is, how to find the right one and the simple 3 step process you can use to validate any niche or target market for your blog.
Selecting the right blog niche is absolutely crucial for anyone interested in starting a profitable blog because it lays the groundwork for whether you’re going to be successful or not.
Because truth is if creating a website, pushing out some content, and sharing that content online was all it took to make you a successful blogger, then everyone would’ve easily quit their 9 to 5 jobs to start a career online.
Unfortunately, blogging isn’t as simple as that.
And the issue isn’t just knowing how to write but understanding exactly what to write about.
That’s the difference between a hobby and a blog that’s actually profitable.
Here’s everything we’ll cover today:
- What is a blog niche?
- Why selecting the right blog niche matters
- How to find the perfect blog niche
- 3 Steps to help you validate a Profitable Blog Niche
- 30 Evergreen and Profitable Blog Niches (+ Examples)
- What you need to focus on for every blog niche
- And Lots more
This post is essentially a detailed answer to the question “What should I blog about?”
Table of Contents
What is a Blog Niche?
There are so many technical definitions for what a blog niche is but at the end of the day, they all refer to the same thing.
A Blog Niche is a specific subject or topic you’ll cover on your blog or website.
It could be a HUGE market or a small segment of an otherwise large market.
Simply put, this is your target audience – a specific group of people you’re going to help.
For example a topic like pet accessories would be considered a huge market.
So we could break it down into even smaller sub-niches:
- Accessories for dogs would be a niche of its own.
- Accessories for cats would be a separate niche.
- Accessories for fish tanks would be another excellent niche.
You could even decide to be more specific and create a site that focuses only on accessories for lab retrievers.
The whole idea is to try to narrow down your audience as much as possible so you can satisfy a specific group of people who would benefit the most from you.
But it’s a balancing act of sorts.
You want to be as specific as possible but not so specific that you have a very small audience or no audience at all.
Why Selecting The Right Blog Niche Matters
There is a popular business quote that goes “The riches are in the niches.”
At face value you may think targeting as many people as possible is an excellent idea but it really isn’t.
If you try to appeal to everyone, you’ll end up targeting no one.
Writing for everyone usually ends up being too broad and vague.
Blog niches are meant to help you create messages and content that resonate well with a particular group of people.
Let’s take a look at our example from earlier.
Imagine you owned a Labrador and you’re shopping for some accessories, then you come across the following signs:
- One that said “Pet Accessories”
- The other said “Accessories for Lab Retrievers”
Which of those signs do you think will resonate with you a little bit more?
I think we both agree it’s the 2nd one. It’s more applicable to your current situation.
On the flip side, imagine if you were about to open up your own pet store today.
Let’s assume the first sign belongs to a giant store like PetSmart.
Do you really think you could compete with them as a one man shop?
However if you focus on the smaller niche and create excellent products or content around that topic, you’re more likely to attract the folks who own lab retrievers.
And guess what?
If you’re able to build some authority within that market, you end up with repeat visitors, more referrals and that’s how you build yourself a profitable business.
For some more perspective, think about this.
How do the little coffee and donut shops coexist with Starbucks?
That’s because your mom-and-pop coffee shop isn’t out there trying to compete with the Shipleys and Starbucks of the world.
They understand who their clientele is and the good ones make sure they serve their customers to the best of their capacity.
That’s how they keep their doors open despite the heavy competition.
Won't Niching Down Limit Your Audience Size?
The simple answer is No.
Even though your audience will be relatively smaller than that of a larger market, it doesn’t mean you’re limited.
Niching down gives you a better chance to attract more people who are willing to listen to and buy from you.
You’ll find out there are a lot more people than you can imagine looking for the solution to a particular problem.
Your job as a blogger is to find out who those people are, attract them to your content and offer them the solutions they need.
If done the right way, niching down actually increases your chances to be successful.
That’s simply because it allows your audience and the search engines to understand exactly what you’re talking about.
It helps you attract the right kind of traffic and also avoid the heavy competition.
But you still have lots of options
Just because you’ve chosen to focus on a particular blog niche doesn’t mean you’ll be stuck with it forever.
The great thing about niching down is you can eventually expand once you’ve been successful with a specific topic.
Let’s continue with our lab example.
If you had a site about lab retriever accessories don’t you think it’ll be feasible for you to eventually include beagle accessories.
What about pug accessories?
Or maybe even different cat accessories later on down the road.
It’ll make sense because they’re all related and they all fall under the same category – Pets.
So niching down in no way limits your options.
It just allows you to focus on one thing at a time and honestly if you do well with that particular topic, you won’t even have to worry about anything else.
But if you choose to expand, your options are almost limitless.
Remember, if you try to write for everybody, you’ll end up writing for no one.
You want to create content that resonates well with a specific corner of the market instead of trying to target the broad topics.
Why is Your Blog Niche Important?
There are 5 main reasons why you need to nail the perfect niche for your blog:
- Allows you to focus on a single topic.
- Relatively lesser competition
- Cheaper cost of acquisition
- Higher conversion rates
- Gives you a higher chance of success
Let’s go into a little bit more detail.
1 - Focusing On A Single Topic
There’s nothing worse than staring at a blank screen and not knowing what to write about.
It’s a nightmare for any blogger.
That’s why it’s important for you to understand your niche, understand your audience and relate to the exact person you’re writing to.
The process is somewhat easier when you have some clarity and a good sense of direction.
2 - Relatively Lesser Competition
Let me make one thing clear.
Blogging is tough and there’s no profitable blog niche in which you won’t find any competition.
But don’t make things harder for yourself by trying to compete with the people that have bigger budgets than you do and have been doing this way longer than you have.
Aim for the smaller but profitable niches, build your authority and then scale from there.
3 - Cheaper Cost of Acquisition
The cost of acquisition refers to how much it’s going to cost you to bring in new customers into your business.
If we focus just on size alone, you’re obviously going to spend more money targeting a bigger audience than you are a smaller one.
Plus your profit margins might be smaller in the huge markets.
You probably don’t even have the money to spend on marketing campaigns just yet.
So why not put your time and effort into a much smaller audience?
Is it easier to attract 1000 potential customers or 100,000?
It’s not always the size of your audience that matters.
It’s the quality your audience, the quality your content and the quality of your products that make a difference.
4 - Higher Conversion Rates
Imagine you’re really hungry right now and you’re craving a burger.
Tell me which one of the following sounds more appealing to you:
- Hey, I have some good food for you.
- Hi, Welcome. Are you hungry right now? I’ve got this amazing, mouth-watering burger made of 100% naturally grass-fed beef, the finest cheese and the freshest organic vegetables all at an affordable price of just $5.
There’s obviously something to be said about the copywriting because I literally just painted a picture in your mind but the second option is obviously more appealing and you’re more likely to buy.
When you think of your blog niche, you have to ask yourself how easy will it be to convert your visitors into buyers.
And generally speaking, the more specific your content is, the higher the conversion rates.
5 - Gives You A Higher Chance of Success
What I’m really referring to here is the difference between a huge market and a sub-niche.
Can you start a blog that talks about all pets? Sure you can.
But should you? The answer is No, especially if you’re a beginner.
What you can do is start with a small blog topic and grow from there.
Even if you plan on including different categories or silos down the road it’s better to focus on a single topic first before you branch out.
Your odds of success are much higher when you’re recognized as the go-to person for a particular topic.
I’m going to keep reminding you the success of your blog depends almost entirely on the niche you select. So it’s very important that you get it right the first time.
How to Find The Perfect Blog Niche: 8 Best Places to Search
I’m going to give you a few tools you can use to come up with excellent niche ideas for your new blog.
These are some of the best free online platforms you can use for your next brainstorming session.
Before we move on, let me explain what “perfect” means in this situation.
Perfect simply means something that will work for you AND your target audience.
There isn’t any niche without it’s own flaws and there certainly isn’t any that is 100% guaranteed to make you successful.
What we’re trying to accomplish here is find a topic you’re interested in, are willing to invest the required amount of time and effort and to make sure it’s a niche you can eventually make some money in.
That’s all “perfect” is.
1 - Google
Google is a great place to start when you’re trying to figure out what niche will be best for your blog.
And as it turns out, it’s also a valuable resource for Keyword Research later on down the road.
If you use Google search (which I’m sure you do), take note of any related searches and what “People Also Ask”.
All of these steps are actually helpful for keyword research but when you’re just getting started, you can play around on Google to figure out which topics perform really well and if there’s any potential niche worth pursuing.
2 - YouTube
YouTube is another excellent platform you can use to find profitable blog niches.
We tend to think YouTube is just a video sharing platform but what many people forget is that it’s also the SECOND LARGEST search engine online.
Millions of people rely on YouTube for relevant information and anything that could provide a solution to their problems. Think about all the how-to videos.
All you have to do is head over to YouTube, type in the idea you have in mind and take a look at the different videos that show up.
Filter through the videos and pay attention to the total amount of engagement the videos are getting. So look at the views, the likes, the comments section, etc.
YouTube Trending can also give you an idea of what people are watching right now.
That’s plenty of information to help you determine whether you’re in the right niche or not.
3 - Pinterest
Categories that do well on Pinterest are generally really good niches for you to start your blog in.
Pinterest is filled with a lot of hobbies, popular trends, hacks and so on.
All you need to do is go on there, type in your ideas and see what kinds of pins or results show up.
All of those things can tell you the kinds of topics people are interested in and what niches are working well for other bloggers.
4 - Amazon
You shouldn’t be surprised to see Amazon on this list.
I know how much you enjoy Amazon Prime and free 2-day shipping but there’s a lot more to Amazon than meets the eye.
Here’s an assignment for you.
Head over to Amazon and wherever you find the search bar, click on the “All” button.
It should populate with a list that looks similar to the image below.
That’s a huge list of potential niches for your blog but that’s only the tip of the iceberg.
You can niche down some more by clicking on the category that interests you and you’ll find a few more ideas related to that broad topic.
You should also take a look at the best sellers because those are clearly the kinds of items your target audience enjoys.
Know what’s great about all of this?
You can eventually join the Amazon affiliate program and monetize your blog.
5 - Wikipedia
Finding your ideal blog niche on Wikipedia really isn’t that much different from how you’d go about it on Amazon.
You can visit the main page to see what’s in the news or in the featured articles.
The Categories page allows you to browse through thousands of articles organized by topic.
Or you could just type in your idea and look at all the related content.
The more content there is, the more validation you’re getting about your ideas and potential niche.
6 - Ubersuggest
Ubersuggest is a keyword research tool developed by Neil Patel who is a well renowned figure in the online marketing industry.
It’s an excellent tool for SEO and keyword research of course and it’s also free to use (even though the free account has its limitations).
At some point you’ll need to come up with different ideas for your blog posts or any other form of content you plan on creating.
The fact that it’s a keyword tool makes it not only great for content research but to validate any niche you may have selected.
You want to find out well ahead of time if there are any excellent topics that will attract visitors to your blog.
It’s also great for competitor research which we’ll talk about next.
7 - Competitor Research
Sometimes all you have to do is ask other successful bloggers what niches they’re in.
Even if you’re not comfortable asking them directly, the information is already out there for you to see.
All you have to do is take a look at what they’re doing.
Income reports can give you an idea of what’s working or not.
Their content, their audience and the overall growth of their blog are great indicators of the different blog niches that are profitable.
8 - Online Forums
These 2 websites alone have millions of unique visitors every month talking about a variety of topics.
Once again all you have to do is follow the popularity trail.
If people are talking about it, then they’re interested in it. That’s an opportunity for you.
9 - Your Personal Interests or Passions
Your identity, your hobbies, your interests, your accomplishments and your circle of influence are all potential topics you can blog about especially if you happen to be an expert on the subject.
All of those things matter but I made this the last point because they’re only relevant up until a certain extent.
Blogging is a lot of hard work and if you’re not going to enjoy the niche you’re in then there’s really no point doing it.
Your lack of interest will show in your brand message, your content, your engagement or lack thereof and your audience will easily see through all the lack of effort.
That said, your blog isn’t about you or your passions alone.
What really matters is if you’re creating amazing content that resonates well with your audience.
In other words you should always put the needs of your audience above yours and it helps if you’re interested in the topic.
3 Steps to Help You Validate A Profitable Blog Niche
Ideally you should’ve found a viable blog niche after going through all of those platforms and doing competitor research, but if you’re still feeling stuck, here’s a simple 3 step process you can use to validate your ideas.
Step 1 - Interests and Passions
Let me make this point clear again YOUR interests and passions alone do NOT guarantee you’ll be successful online.
But there needs to be some starting point and in most cases it’ll be the things you’re familiar with or passionate about.
Personally I think if you’re going to start a blog or any kind of online business, you need to be somewhat interested in the topic at the very least. Otherwise it’s going to seem like another impossible chore.
All you’re going to do at this first step is a brain dump.
Just write down a list of about 10-25 ideas you’re at least interested in.
Don’t overthink it. Anything that comes to mind is fair game for now.
We’ll use the remainder of the steps to validate which ones are worth pursuing or not.
Step 2 - Market Research
Now that you have some ideas handy, we’re going to take a look at what the market says.
We want to find out if people are already spending money on those kinds of things.
That’s why I continue to emphasize it’s not just about you.
You need to cater to the people who will spend their hard-earned money on any products you create or recommend.
You also want to avoid trying to reinvent the wheel.
It’s easier to get started in a niche that’s already proven to be successful than it is to attract an audience that doesn’t exist.
There are 3 things you want to do at this step:
- You need to find out if your ideas are profitable (Are there other successful bloggers in your niche?).
- You need to analyze your competition (Areas you can improve upon, topics they’re covering, missed opportunities, etc).
- You need to understand your target audience (Their interests, things they complain about, find out where they hang out online, etc).
At this step you’re just trying to be a sponge and soak up as much relevant information as you possibly can.
Step 3 - Test
Your final step is to test.
This is where you begin to identify the things that are working and which ones aren’t.
Get feedback from your peers or your audience if you can.
Engage with people, go back and do more research, figure out your own unique proposition or the things that set you apart from all the other bloggers out there.
Test, test, test and test some more. This should always be an ongoing process.
I should also let you know in many cases your first niche won’t be your last.
Not many people nail it the first time and that’s okay. It happens to everyone.
But that’s the whole point of testing.
You don’t want to spend money, time and effort only to find out you’re not making any progress or worse still to find out nobody is interested in what you have to say or offer.
You need to make sure you’re in a niche with high demand.
That’s why testing is important because it allows you to determine if it’s time to move on or if there are certain things you need to fix immediately.
The quicker you figure things out, the better for you.
I - The Life-Force 8
If you’re serious about making money online then I recommend you get the book Cashvertising by Drew E. Whitman.
It’s not for the faint of heart but if you want to understand what really moves people to buy and need help writing high converting sales copy then I definitely recommend it.
To be fair, the approach isn’t universal and some of the ideas may need some tweaking (the book was written in 2008) but there are a lot of key points that are still relevant in today’s marketing world.
In the first chapter of the book he talks about what people really want and also introduces The Life-Force 8.
He tells us these are 8 basic desires that are biologically programmed into every human being:
- Survival, enjoyment of life, life extension
- Enjoyment of food and beverages
- Freedom from fear, pain, and danger
- Sexual companionship
- Comfortable living conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved ones
- Social approval
In other words those are the 8 things we can’t do without and we always strive to achieve them in one way or another.
The takeaway is your blog niche needs to fall under one of those categories – plain and simple.
The more pain points you can address, the better.
When you’re leveraging something people already want then it’s so much easier for you to be profitable.
II - Will It Fly
I’m sure you’ve heard about Pat Flynn but if you haven’t then I recommend you listen to his podcasts and follow him because he’s a genuine leader and one of the best online marketers I’ve ever come across.
In his book Will It Fly, he guides you through a step-by-step process to validate whether your new idea or niche will be worth the effort.
If you need help overcoming the fear of “Will My Business Idea Work?” then this is the book for you.
I’m not sure if I’m allowed to but there’s a particular excerpt from the foreword I want to share with you:
“A common myth of startup is that it is all about an idea matched with execution. IDEA + EXECUTION = SUCCESS.
The reality is that the missing factor is you (and your partners). YOU + IDEA + EXECUTION = SUCCESS.“
I love that formula because it’s an excellent summary of the 3 steps I showed you earlier.
If you’re having a hard time figuring out what blog niche is ideal for you then this is another great resource.
30+ Evergreen and Profitable Blog Niches (+ Examples)
Here’s a roundup of some of the best blog niches you can get started with today.
This isn’t an exhaustive list and keep in mind these are all broad categories so if you find any one of them interesting then you should try to niche down a little bit more.
What you’ll also begin to notice is there’s a lot of crossover between different niches which is a good thing because it can help increase your reach (if done correctly).
We’ll take a look at each one of these blog niches and a few examples you can get some inspiration from.
- Personal Finance
- Frugal Living
- Self Improvement
- Dating, Romance & Friendship
- Health and Fitness
- Crafts & Home Decor
- Career Advice
- Irrational Passions
- Eco-Friendly Blogs
- Mobile Apps
- Coding & Software
- Leadership & Entrepreneurship
- Small Business Marketing
- Blogging (& Digital Marketing)
1 - Food Niches
Food is one of those niches that isn’t going anywhere and will always be profitable for the obvious fact that we can’t do without it.
If you’re someone who’s creative in the kitchen or just like talking about food in general then there’s a lot of opportunity for you as a food blogger.
It’s also one of those niches that does extremely well on Pinterest.
A few examples include:
2 - Parenting Niche
Parenting is a topic that will always resonate well with so many people.
Whether your parenting skills come naturally or whether it takes you a little bit more time, there’s always something that’s going to drive you to find some answers online.
I mean how else will you survive parenthood without all the amazing mom and dad blogs out there?
There’s no formal training, there are no universal “how-to become a parent guides” but once you become a parent, it’s a job that you’re going to cherish for the rest of your life and it helps to learn from others who’ve had some experience.
Some great examples in this niche include:
3 - Personal Finance
If you’re knowledgeable enough to teach people how to manage their finances, get rid of debt and increase their investments then personal finance is a good option for you.
And you don’t need to be an accountant or investment banker to start a finance blog.
Sometimes all it takes is for you to share your own money management experiences to build a profitable personal finance blog.
Some top bloggers in this niche include:
4 - Frugal Living
Not everyone who wants to manage their finances intends on living frugally.
Frugal living is a complete lifestyle change that requires you to be really conscious (or intentional) about how you spend your money.
It goes way beyond thrift shopping, couponing, or being cheap.
Some examples include:
5 - Self Improvement
It’s only natural for us to strive for better and to continue to work on improving ourselves.
The process begins right from the moment you’re born and you’ll always have a different number of goals you want to achieve throughout your lifetime.
Some excellent Self Improvement blogs include:
P.S. If you don’t already have your copy, I highly recommend Atomic Habits by James Clear.
6 - Relationships
As social beings, we all crave for relationships in one way or the other.
And we want those relationships because of the feelings we get when we share a bond or a connection with someone else.
It’s practically impossible to survive without human connection (Dating, Romance, Friendship, etc) which makes it another great niche you can select for your blog.
Here are a few excellent relationship blogs:
7 - Lifestyle Niches
Lifestyle can cover a whole bunch of topics.
It’s one of those niches that’s very broad and has a lot of crossover because you can talk about anything.
Word of caution: Just because you can doesn’t mean you should.
You have to make sure you’re focusing on topics (or sub-niches) that are relevant or interesting to your target audience.
Some examples include:
8 - Entertainment Niche
Entertainment is essentially an extension of our day to day routine.
Whether it’s for fun, celebrity gossip, news updates, or the millions of hours we spend watching how to build jungle homes and underground swimming pools, there’s a lot of opportunity to create a profitable entertainment blog.
There’s definitely a lot of competition within this niche so you really have to find a way to set yourself apart.
Some examples include:
9 - Health and Fitness
These are extremely HUGE markets.
There’s no way you can cover everything that’s health or fitness related. In fact I wouldn’t even recommend you do so.
What you need to do is find a specific health or fitness sub-niche you can become an expert in. (That holds true for any other niche for that matter).
The point is you shouldn’t try to start a general fitness or weight loss blog. You should aim for a fitness blog for women over 40 with busy work schedules.
Find a specific topic that’s underserviced and build your authority that way.
Some examples include:
P.S.Supplement and Vitamin reviews could also be good sub-niches to target.
P.P.S. If you’re interested, you can find out what happened to my previous meal prep blog.
10 - Travel Blog Niche
As someone who enjoys traveling, I know this is definitely a very profitable blog niche.
This is the perfect way to connect with people who are looking for travel tips, advice, or even discounts.
Many people enjoy reading about travel experiences and all the different things they can explore around the world.
However this is another niche that’s becoming increasingly saturated so you have to figure out a way to stand out.
Some top travel bloggers include:
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11 - DIY Niche
This is another excellent niche for Pinterest traffic and you can easily monetize it with ads or affiliate products.
If you’ve got some handyman skills and enjoy teaching others how to work on their own projects then is a good niche for you.
If you don’t necessarily do your own projects, you could create a DIY resource site and do a lot of outreach or invite other DIY bloggers for guest content.
A few examples include:
12 - Crafts and Home Decor
13 - Organization
14 - Sports
Sports is another great niche but there’s obviously a ton of heavy competition and lots of mainstream outlets already available.
Plus many enthusiasts already have their go-to sources for sports updates.
If you were to start a blog within the sports niche here are my suggestions for you:
- Stay clear of the “breaking news” stories as a beginner. The bigger blogs will always get their hands on those stories before you do unless you’re some sort of insider.
- Once again try to focus on a specific sub-niche (ex: college basketball, college soccer, a specific team, kids, etc). You want to avoid competing with the ESPNs of the world.
- Share your own personal opinions or perspectives instead of what’s already out there.
Some examples that do this very well are:
15 - Outdoor Niches
Outdoor niches are great because they’re primarily driven by passion and emotions.
If you can attract the right audience, speak their language, understand their problems and recommend the right products or solutions, then this is another good place to get started.
The outdoor audience typically consists of people who have disposable income and are willing to spend it on their hobbies.
Some excellent outdoor sub-niches include:
16 - Gaming Niches
Gaming has a lot of appeal and definitely has a very engaging audience but it’s also ultra-competitive.
It’s not impossible for you to break through but if you really want to gain some traction then you need to invest a lot of time and effort to really understand the type of content that goes viral.
You could create walkthroughs, strategies, tips and even cheat codes.
One thing to keep in mind is videos perform way better than written content for gamers.
Some examples include:
17 - Photography
There are hundreds of different smaller markets you can target within the photography niche.
Weddings, newborn photography, family portraits, ecommerce photography, food, landscape photography, and so on.
You could even choose to create a blog that focuses just on one aspect of photography like lighting with different cameras, or niche down some more with a topic like iPhone photography.
The topics are endless and there’s definitely a huge demand.
Some great photography blogs include:
18 - Beauty
19 - Fashion Niches
20 - Education
21 - Career Advice
Some excellent blog ideas within this niche include:
- How to find a job
- How to build your resume
- Successful Interviewing tips
- Moving up the career ladder
- Company reviews, etc.
Some examples include:
22 - Pets
Talk about HUGE and profitable.
We all love our pets and will do anything to make sure they’re well taken care of.
There are so many passionate topics you can find within this market. You definitely shouldn’t be scared to niche down.
You can blog about things like:
- How to take care of a particular pet
- Pet accessories
- Pet training
- Pet apparel
- Funny pet stories, etc.
Here are a few sub-niche examples:
23 - Irrational Passions
Many of the blog niches we’ve already taken a look at are irrationally passionate but there are always some hidden gems that are very specific yet still profitable.
Some examples that come to mind include:
24 - Eco-Friendly Blog Niches
Eco-friendly blogs teach us all the different things we can do to keep the planet clean and waste-free.
Think going green, recycling, eco-wellness and so on.
If you have some knowledge about how to live a sustainable and environmentally-friendly lifestyle then this is the ideal blog niche for you.
Get your inspiration from some of these eco-friendly bloggers:
25 - Mobile Apps
Mobile app development, reviews, mobile app design and even announcements are potential niches to choose from if you’re interested in the mobile tech industry.
You could also teach others how to build their own apps or even become a mobile app reseller if you choose to.
Some top well-rounded mobile tech blogs include:
26 - Coding & Software
This isn’t necessarily everyone’s stronghold but that’s exactly what makes it a high demand and very profitable blog niche.
There’s no shortage of people who want to learn about programming or software development.
Some specialties include:
27 - Productivity
28 - Meditation
Meditation has incredible money making potential.
You can teach people the tips, strategies and all the different ways to achieve a healthy state of mind and all the benefits of meditation.
This niche can overlap with other topics such as Mindfulness, Yoga, Mental Health, and so on.
Some examples include:
29 - Leadership and Entrepreneurship
30 - eCommerce
Starting an eCommerce store is a whole other subject on its own but if you don’t want to do that then you can choose to focus on the other aspects instead.
There are millions of eCommerce related topics you can choose to become an expert on.
- How to find the best products
- How to outsource product creation
- Dropshipping, Amazon FBA
- Ecom Marketing, etc.
Granted it’s easier to tackle some of those topics if you already have some experience yourself but there are lots of options if you don’t want to deal with any kind of inventory.
Some examples include:
31 - Small Business Marketing
32 - Blogging & Digital Marketing
These are the most challenging yet arguably the most profitable blog niches online.
It’s very easy to start any kind of blog nowadays but teaching people how to make money online is a completely different ball game.
The only thing that matters for anyone in this niche is results.
There’s practically no digital marketing topic that hasn’t been covered already so the best way to approach this is by sharing your own results and personal experiences.
That’s why income reports and case studies are so popular.
They show your audience exactly what they can accomplish if they listen to you and follow you.
So share your own journey and make it relatable. That’s one way to set yourself apart.
Some excellent examples include:
5 Fundamental Aspects of Every Blog Niche
By now you should understand that the best blog niches aren’t based on just your passions or unique ideas alone.
In fact it isn’t about you at all.
It’s about the people you plan on helping.
Of course you might share similar interests as your target audience but at the end of the day the only thing that matters is how well your blog can actually help resolve their problems.
So with that in mind, here are a few fundamental things you need to focus on as you grow your blog and work on making it profitable:
- Keyword Research
- Analytics & Metrics
- Building Relationships
- Your Ideal Customer Avatar
I - SEO (Search Engine Optimization)
“Building a blog without SEO is like building a road without direction.”
SEO increases your blog traffic. Plain and simple.
It takes some time and effort but it definitely pays off when done effectively.
Long story short, you need to start working on it immediately.
II - Keyword Research
Keyword Research and SEO basically go hand in hand.
You need to focus on the keywords your target audience is searching for so you can optimize your content properly and attract the right visitors.
Why is it important?
Well because you want your blog to show up as one of the top results when someone searches for something related to your niche.
If you want to save time on Keyword research, do effective competitor analysis and find keywords that can help you get to Page 1 even as a complete beginner then you need to check out LongTailPro.
III - Blog Analytics
One of the worst things you can do as a blogger is to ignore your analytics.
You can’t make any improvements if you don’t understand what aspects or areas of your blog are currently lacking.
Even if everything looks good right now, you can’t afford to be stagnant. You need to double down on those efforts or find ways to get even better.
You don’t need to watch your analytics on a daily basis but you need to pay close attention to any changes that are happening especially if you want to consistently outrank your competitors.
IV - Building Relationships
Building healthy relationships with your audience is important for 2 reasons – Retention and Loyalty.
The benefits of building long-term customer relationships far outweigh any reason or excuse you may have right now.
It’s just the right thing to do.
Same goes for your relationships with other bloggers within your niche as well.
V - Your Ideal Customer Avatar
Your customer avatar is basically a detailed profile of your ideal customer and it’s the best way to understand who you’re creating content for.
Why does it matter?
That’s because you want to talk to SOMEONE not ANYONE.
If try to help everybody, you’ll end up helping no one.
Plus it allows you to really hone in on their pain points, challenges, goals, values and so on.
The old-school way of building your customer avatar was based on things like age, gender, location, and so on but you need to go beyond demographics if you really want to understand who your ideal customer is.
I wouldn’t discount demographics altogether because it’s a good place to get started but I don’t recommend you rely on those things alone.
The main reason is because using that method alone often leads to assumptions.
There are men and women in your audience who could struggle with the same issues.
A 27 year old and a 47 year old can share the same ideas.
The point I’m trying to make here is it’s difficult to validate your demographics without concrete data – which you don’t have when you’re getting started.
You need to also consider your potential customer’s worldviews and problems.
You find the problem, find who your potential target audience could be and try to provide content to solve those problems.
Although the exercise may require a little bit more work, it really gives you a better understanding of the behaviors and actions of people in your blog niche.
It’s worth investing the time to understand who your ideal customer is.
Do You Need To Be An Expert in Your Blog Niche?
The short answer is No.
However there’s a huge difference between being knowledgeable and being an expert.
Sure being an expert within any given niche has its perks but what your visitors are really looking for is someone who understands the problems they’re dealing with and can provide them with solutions.
Someone who can help them.
That doesn’t require any expertise.
If you’re willing to do the research and understand what your audience needs, you definitely can help them.
All it takes is for you to know a little bit more than the person you’re helping.
Do you really need to be the world’s leading expert on the Keto diet to create a blog about it?
Of course it would be nice if you were a nutritionist or on the diet yourself but all you need to do is figure out what kind of topics are appealing to the folks on a Keto diet.
If you can satisfy their needs, they’ll appreciate your content.
That’s what being knowledgeable means.
And honestly it all comes down to how much time you’re willing to dedicate to your blog and how much you’re willing to help others.
If you put in the work that’s required of you and are able to stay a few steps ahead of your audience, then you too can be successful within your niche.
The reality about blogging is you learn as you go.
Get started, keep learning, keep your audience interested and you’ll eventually become an expert along the way.
Final Thoughts on Blog Niches
Finding a profitable blog niche is one of the biggest hurdles many aspiring bloggers struggle with.
Honestly the biggest problem is many people select their niche based on assumptions or guesswork which should NEVER be the case.
The best way to go about this is to start in a niche with an established audience and one that’s already proven to be profitable for other bloggers or entrepreneurs.
But here’s a strong word of caution!
You can’t assume just because you’ve found a “profitable niche” that means you’ll be successful.
If all you had to do was copy what some other blogger was doing then everyone who started a blog would make money online but that hardly is the case.
You can’t afford to be lazy with any of this stuff.
There’s no point giving you a list of 1857+ profitable niches if you’re not going to do your own research.
Every niche has its own subtle nuances you need to be very well aware of if you want to stand a chance against your competition and eventually be successful.
There’s no such thing as easy money when it comes to blogging.
If it was easy then everyone would be making money and you wouldn’t be reading this post.
My goal isn’t to teach you the lazy way to go about this but to guide you in the right direction so you don’t spend months trying to figure this out when you could have your blog up and running already.
There’s a lot of helpful information on here and I suggest you put it to good use but also make the effort to go beyond everything I’ve just shown you.
Pick your niche, launch your blog, work on growing it and learn all the different ways you can eventually monetize it – then continue to do some more research.
Like it or not, blogging is a huge experiment in itself. People’s needs change all the time and all the different search engines are constantly making updates.
What worked yesterday may not necessarily work today or tomorrow. That’s why it’s very important for you to keep testing.
You shouldn’t let complacency get the best of you and you definitely don’t want to waste your time or money on something that isn’t working.
LET ME SHOW YOU WHAT WORKS
If you need help starting your own blog then sign up for my FREE 7-day Email Course where I’ll guide you step-by-step on how to launch your blog, show you the best ways to get more traffic and the most effective strategies to help you make money online in any niche you select.
Most frequent questions and answers about Blog Niches
Health and Wellness are arguably the most profitable blog niches but can also be quite challenging because they span a variety of topics.
If you’re going to start a blog within any of these niches you need to make sure you’re solving a particular problem and not just writing on broad subjects.
You can blog about any topic but if you plan on building a business or starting a side-hustle then you need to make sure you start off with a profitable blog niche.
You don’t want to spend months or years only to find out nobody is interested in your content and that you can’t make any money from your blog.
Take the time to do some research.
Some of the best ways to find your blog niche include:
- Competitor Analysis
- Online Forums (Reddit, Facebook, Quora)
- Topics you’re interested in
The top 10 best niches to get started in are:
- Fitness & Weight Loss
- Personal Finance & Making Money
- Self Improvement
- Fashion & Beauty
I’d also add Parenting as one of the best niches for a blog.
Remember these are all huge markets in themselves so if you choose to start a blog in any of these, you need to niche down some more.
Yes, it’s possible to make money with a personal blog but it’ll be a huge challenge to build your audience when you’re just getting started.
One of the most important things to remember about personal blogs is that even though you may be writing about yourself or your experiences, you still want to do so in a manner that’s helpful to others.
Your topics and content should be relatable to a particular person or group of people. Don’t try to write for everyone.
Some excellent ideas that come to mind include:
- Life as an ER or ICU Nurse (this would’ve been a good one during the COVID-19 pandemic)
- Life as a single mom or dad
- Experiences as an apprentice for a top fashion designer
- and so on
Some of the best ways to make money blogging as a beginner include:
- Sponsored Posts
- Affiliate Marketing
- Offering A Service (Consulting, Freelancing, Coaching, etc)
- Digital Products (Online Courses, Ebooks, Software, etc)
- Physical Products
- Email Marketing
Keep in mind all of these things require time and effort.
There’s no way to make “fast money” online.