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The Struggle To Be Relevant

the struggle to be relevant

July 23, 2020 – 05:37am..

That’s exactly when I started writing this post.

It may sound like I’m about to dive into one of those “work while they sleep” motivational speeches but this is the complete opposite.

I had lost all of my motivation to do anything on this blog.

What really happened was I was struggling with how I wanted to move forward and the approach I wanted to take.

I apologize if I’m making this sound like I’m just writing for myself but I promise there’s something in here that you’ll find useful as well.

Let me explain what I mean.

Starting A Blog

Most people (myself included) tell you to focus on the things that will bring in traffic quickly when you’re just getting started.

If you’ve read any of my posts or signed up to my mailing list then you’ve probably heard me refer to the AIDA Model quite often.

AIDA stands for Attention, Interest, Desire, Action and it represents all the steps your visitors must go through before they eventually purchase anything from you.

If we break down the model it means there are essentially 4 main things you need to do if you want to be successful online:

  1. Create content that gets people’s attention.
  2. Keep them interested and make them want more.
  3. Build trust and healthy relationships.
  4. Convert that trust into sales.

Let’s face it, you’re building your blog because you want to make some money online.

And there’s nothing wrong with that as long as you’re creating content that your ideal customer finds valuable enough to spend some money on.

But each one of those steps has it’s nuances and we’re all bound to struggle along the way at one point or another.

That’s exactly where I found myself as of the time of this writing.

I felt like I was struggling. 

I didn’t what else to do and that was mainly because I didn’t know if any of the content I had in store was relatable.

The Promise to Be Different

When I started this blog, I promised myself I would try to do things differently than what’s already out there.

That promise was to make sure I shared with you my failures, successes and everything else I learned or experienced along the way – as long as it was valuable to you and helpful as well.

What I really wanted to do was include some authenticity and personality into my content.

I write about it in this post if you’re interested in reading it.

As you may have noticed, I really don’t have my personal name plastered all over this site. 

But just in case you were wondering, Yes there is an actual human being behind all of this content.

So right from the get go, I knew I had to reinforce the fact that this wasn’t just another random blog.

There was a story behind it and that story was that of someone who was starting as a complete beginner and showing you what it takes to build a profitable online business.

But in the last few weeks prior to writing this, all of that stalled and my focus completely shifted to how do I get more traffic and make more money.

I wanted to do what everyone else was doing because I was craving the same results.

Why?

Because I know I’m in a very competitive niche.

Let me reword that I’m in an ULTRA competitive niche.

Some of the top bloggers in the how to start a blog space have been doing this for way longer than I have and have teams behind them that I can only dream of.

So I felt like the only way I could become relevant and bring in more traffic was to find keywords I could rank for and spend the rest of my time focusing on that.

I’d be the first to let you know there’s absolutely nothing wrong doing things that way but here’s why I struggled with it.

The Lack of Personal Touch

For many new bloggers, the cycle goes something like this:

  • Find untapped long-tail keywords you actually have a chance to rank for.
  • Create and optimize your content around those keywords.
  • Find different ways to bring in more traffic (outreach).
  • Monetize your blog.
  • Repeat and rinse.

When done effectively, that’s a method that can definitely lead to tangible results.

So I’m not here to tell you you shouldn’t do those things.

The problem I struggled with was I always already drifting away from the personal touch I had promised you.

Sure I could spend my time focusing on the things that bring in more traffic but did it have to be at the expense of people like yourself who’ve been supporting me thus far?

There are millions of blogs I’m competing against out there.

That means for every how-to post, ultimate guide or incredible review I write, there’s always someone out there who will want to do it better than I did.

Do I want to be at the top?

Absolutely.

But does that mean I shouldn’t be relatable?

I don’t think so.

I really didn’t want to write this post because I didn’t think it’ll do anything to help boost my blog traffic or any of the other things we all pursue as bloggers.

But I had to do it because this is the only thing that really sets me apart from any other blogger out there.

My story, my experiences and holding myself accountable to you.

Those are things that will help me stand out and in all honesty you should focus on the same things as well.

When I look at all the bloggers who’ve built successful brands, it’s always been a combination of Personal and Actionable Content.

Your audience wants to see themselves in you.

Why Does It Matter?

Imagine if you had a fitness blog for example.

You create a bunch of workout plans, meal prep guides, fitness tips, etc.

You could manage to create a few pieces of content that do really well and bring in some much needed traction.

But not all of your content will do well. That’s just the way it goes.

The problem with that is someone comes to your blog, reads the post and they’re off to find the next best piece of content.

That’s what happens when you lack personality.

On the other hand if you had a fitness blog that taught men over 40 how to build muscle and you included your own transformation, it becomes more relatable.

They see what you went through, they see the decisions you made, the resources you used and all of the things that helped you build some muscle.

All of those things build rapport and trust. That’s what people buy into.

The problem is doing all of the ground work takes time and that’s where many people struggle or eventually quit.

That’s exactly what I was struggling with.

I wanted to see some immediate success. I felt like I needed that instant gratification.

I felt like posts like this won’t do much for me in terms of my ultimate goals but deep down I know it’s not who I am.

I can write about starting a blog, SEO, Email marketing, creating courses, and so on but there are millions of other people out there writing on the same subjects.

Admittedly some even better than I am.

But the only thing that has kept you reading this far is because you see a story you can relate to.

That’s the kind of relationship I want to build.

One where you can see yourself in what I’m trying to teach.

What Does This Mean Moving Forward?

Do I want to be relevant in such a competitive niche?

Yes I do. I’d be lying otherwise.

But success grows from the mastery of learnable components.

Even if I don’t become the next Seth Godin, Amy Porterfield, Pat Flynn or any other recognizable names out there, I understand that if I’m open to learning then everything is possible.

This was a learning moment for me as much as it is for you.

I can’t tell you to build healthy relationships with your audience when I’m not doing the same thing.

I felt no need to do this only because I thought it won’t bring me any traffic or money.

But for yourself and any other person who reads this, this is the type of content you appreciate.

I can’t afford to neglect our relationship just for the actionable content.

So I know I need to keep the mix of both actionable and personal content.

I created this site because I wanted to give the resources and tools that will make you successful online but that doesn’t mean I can share my own experiences or struggles.

That’s what I want you to take away from all of this.

Add your personal touch into everything you do.

I’m not saying to make your blog about you but sharing your experiences definitely has some value.

You want to create content that has people saying “Thank you, I’m so glad I learned this from you and I’ll love to come back for more.”

That’s probably the only thing that will separate you from everyone else out there.

Will it bring in the most traffic?

Probably not.

But will it help build a loyal tribe and following?

The answer is a resounding Yes.

Imagine what you can do when you have an audience that trusts you and buys into the things you have to say.

That’s what will have the biggest impact in your online business.

If you’re in this for the long run, I suggest you inject some personality into your content as well.

Thank You

Thank you for reading all the way to the end.

You have no idea how much it means to me and I’d be forever indebted to everyone like yourself who takes the time to read these posts.

I understand you’re here because you want to learn what it takes to be successful. The step-by-step information.

I promise to continue to give you that.

But it’s in moments like this were I feel like we can really get to connect even better and I can get a better understanding of what you’d like to learn from me.

So all I ask is one small favor.

If there’s any particular topic you’d like me to cover, please let me know in the comments or send me an email if you’d prefer.

I also welcome anything else you have to say.

Just let me know below.

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